About Guudbjorn

Guudbjorn AB is a private limited liability company born in Sweden in 2018 with a global mindset which aim to create, develop and market branded consumer goods for China and the rest of Asia.

Guudbjorn AB also supports Asian retail chains by offering them a complete solution that allows them to import their own private label products made in Europe and North America.

Guud + bjorn?

Guud might be just another word meaning “better than good”, or in Sweden it might be mistaken for “God”. Yes, we do aim for the best.

Bjorn can be a person’s first name or bear. Together, those words become Guudbjorn, an entity ready to grow in a world where people, animals and goods are free to roam with respect for environment and nature.

Who are behind Guudbjorn?

The founder brought together people with different backgrounds and business networks from Canada, Europe and Asia.

In our era, companies have to start globally with a solid foundation made for rapid changes locally.

Founders Team

Sylvain

Racine

Founder & CEO

Ken

Ruan

CO-founder &

Business development APAC

Owner of 众上创北&百世腾(BEST) in Beijing, China.

Paul

Virlan

Associate &

Brand Identity Developer

Founder of Studio VRLN

In China we have the support and expertise of an experienced sales team, an important network of dedicated distributors and very strong relations with major retail chains' decision makers.

What

we do?

White-label solution

Through our close partner company in Beijing - BEST众上创北- and their extended business network within the FMCG retail market, we can offer complete tailored solutions to support Asian purchasers / product developers who want to source European and North American products.